Over the past year, the national real estate market up and down more obvious fluctuations. In the first half of the year, some cities appeared in the property market small spring, the land market is getting hotter. In the second half of the year, a number of cities immediately appeared \"cool down \", the sales of hot sales office sales busy sales promotion.
At the same time,2019 is also a regulatory intensive year. Central Plains real estate statistics show that in November, the introduction of real estate regulation as high as 72 times, including the real estate funds chain tightening policy more than 25 times. From January to November, all over the country issued a total of 554 real estate regulation and control, compared with the same period in 2018 425 times an increase of 30%.
Looking forward to 2020, we invite professionals of housing enterprises and research institutions to explore the external environment and internal development stage of the real estate market in China, summarize the new characteristics of industry and market operation, and provide different thinking to understand the development of the current real estate market. They are: Liu Tianyan, Vice President and former President of Mainland China, Zhongyuan Real Estate; Yao Yao, Senior Director of Zhongyuan Union Bank; Zhan Jiaqin, Chairman-in-Office of Hunan Real Estate Industry Association; Yang Yuechen, Director of Research and Consulting Department of Beijing, Laifang; Shen Yin, Managing Director of East China District, Gaoli International; and Zhang Yongyue, President of Shanghai Yiju Real Estate Research Institute.
Mr. liu: developers as a whole more rational performance, abandon the \"lucky\" mentality, facing capital, policy and other market challenges. The capital pressure of real estate enterprises is unprecedented, the demand for cash return is high, and the overall land layout is more in line with the development trend of urbanization in China.
Yao yao: property market regulation policy has two characteristics. The first is \"stable land price, stable house price, stable expectation \", the second is that the control policy follows the market change to adjust in time, from\" long period \"to\" short period \". From the market transactions,2019 appeared \"peak season is not prosperous \", the difference in the light season is not significant characteristics. Especially many cities in 2019\" gold nine silver ten \"performance insipid.
Zhan Jiaqin: from the time period, the characteristics are more similar, are in the beginning of the rise in the market, the end of the two months the market fell. But the reasons for the fall were different, as the state controlled the flow of money into the real estate industry at the end of 2019, some large companies had a tight capital chain, and began to reduce prices, which would have been effective in driving the project degeneration, and low prices would be snapped up, but the market soon passed and the wait-and-see mood grew.
Yang Yuecheng:More and more cities have adopted the real estate regulation policy based on urban policies, which is an obvious new feature of the housing market. Some cities with high inventory and small house price fluctuation are more flexible than those in first-tier cities.
《 China Business Daily: In 2019, the performance growth rate of the top 100 real estate companies in China was significantly lower than that of the past two years, with industry concentration hitting a record high in the past year. What do you think of this trend?
Yang Yuechen: the property market is not good, resulting in housing enterprises generally encountered sales pressure, so cost management, reduce corporate leverage ratio is the majority of housing enterprises in 2019 in the solution. Large housing enterprises in cash flow control to do better, slow down the pace of expansion in exchange for better development of enterprises, and many enterprises in the current cold winter of the property market consciously carry out enterprise transformation, diversified expansion of business, change development concept and operation mode, including the upgrading of stock property.
Mr Lau: The \"Matthew effect\" of the real estate industry is fermenting, and the pace of growth depends on the base. The cooperation between large and medium-sized housing enterprises in 2019 is more diversified and open, development and sales is no longer the only enterprise attention to indicators, in the pension, sojourn, education and other sectors have appeared active figure. Small and medium-sized enterprises in this baptism, do not advance or retreat, difficult to survive.
《 China Business Daily: In the increasingly complex market environment, the real estate market has seen a "big fish eat small fish" situation. In your view, the survival of small and medium - sized housing enterprises how? Will the M